PROCEON and QING have formed a strategic partnership to bring scalable AI and robotics automation to the global seafood industry

The partnership combines PROCEON’sdeep domain expertise and industry network with QING’s proven See-Think-Act (STAQ) platform. It integrates AI-driven vision, robotics, and data intelligence to deliver reliable and scalable automation solutions tailored to seafood processing.

The seafood industry is at a critical turning point. Labor shortages, rising quality standards, and increasing pressure to improve yield and efficiency are forcing processors to rethink traditional operations. While automation has transformed other food sectors, the seafood industry remains one of the most complex and least automated.

This partnership is designed to change that.

By combining their complementary strengths, PROCEON and QING aim to bring a new generation of automation solutions to the market:

• PROCEON brings extensive expertise in seafood processing, species-specific handling, and a strong global network of producers and partners
• QING delivers proven AI and robotics technology through its STAQ platform and standardized systems, which are already in use in demanding food processing environments for sorting, grading, cutting, and packing

Together, the companies will focus on developing and deploying solutions for key applications such as quality grading, sorting, and robotic handling of delicate seafood products. These solutions replace subjective manual processes with consistent, data-driven automation.

Unlike many early-stage automation initiatives in the seafood industry, this partnership leverages proven technology already in use in other food sectors, adapted and optimized to address the unique challenges of seafood processing. This enables faster deployment, reduced risk, and a clear path toward scalable implementation.

The collaboration will initially focus on selected regions where both parties see strong potential for rapid impact. They will work closely with leading seafood processors to validate use cases through pilot projects and lay the groundwork for a broader commercial rollout.

“What drew us to QING is simple: they have already proven that their technology works in real-world food processing environments, and they can quickly expand into new segments. In an industry where pilot projects often drag on for years, QING’s ability to move from concept to deployment in a matter of weeks is a genuine competitive advantage. They have AI integrated throughout their entire system. Combine that with PROCEON’s deep knowledge of seafood processing technology, and we have everything we need to bring a meaningful and transformational solution to market quickly.” — Trausti Árnason, CEO, PROCEON

“Successful partnerships are built on a shared vision and aligned ambition. From the very beginning, it was clear that PROCEON and QING approach this industry with the same mindset: pragmatic, ambitious, and focused on delivering real impact. By combining PROCEON’s deep seafood expertise with our experience in AI and robotics integration through STAQ, we believe we can bring something genuinely new to the market. Not just technology, but solutions that directly address the real challenges processors are facing today, and do so in a way that is scalable and ready for deployment.” — Bram de Vrught, CEO, QING Food Automation

The partnership marks a significant step toward enabling seafood processors to transition from labor-intensive operations to intelligent, flexible, and data-driven production systems, improving performance today while building resilience for the future.

About PROCEON
PROCEON ehf is a seafood technology company based in Iceland that combines deep industry expertise with advanced technology to improve performance, efficiency, and sustainability in seafood processing. The company works closely with processors worldwide to design and implement practical, high-impact solutions.

About QING Food Automation
QING Food Automation is a Dutch company specializing in AI-driven solutions based on its See-Think-Act (STAQ) framework. By integrating vision technology, robotics, and data intelligence, QING delivers flexible, standardized, and scalable automation systems across the food industry.

Media Contacts
PROCEON
Trausti Árnason, CEO
trausti@proceon.is
+354 825 8247

QING
Bram de Vrught, CEO
bdvrught@qing.nl