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Ekro, a division of VanDrie Group, is a global leader in veal and beef production and is constantly evolving to deliver the highest quality. Together with Ekro, we have launched a multi-year collaboration in the fields of AI, vision technology, and robotics. The collaboration focuses on further developing applications within primary meat processing that contribute to quality, food safety, process optimization, and the sustainable employability of workers.

Assignment

Ekro

Issue

Process optimization through automation

Applied tools and expertise:

Food Automation
Vision AI
Data

Technology and craftsmanship working together

The meat industry faces a number of challenges. The availability of skilled workers, as well as increasing regulatory requirements regarding food safety, animal welfare, and working conditions, call for continuous development and innovation. At the same time, specialized knowledge of processes and products remains indispensable.

For Ekro, technology is therefore not an end in itself, but a tool to support craftsmanship and further strengthen processes. The use of AI, vision technology, and automation creates new opportunities to perform tasks in a smarter, more consistent, and more efficient manner. At the same time, there remains room for employees’ expertise.

"In an industry that is constantly evolving, we have made a conscious decision to partner with a company that values craftsmanship just as much as it values technology. With QING, we are taking a strategic step toward a production environment that is ready for the future, without compromising on quality or attention to detail."

Julian Gosschalk, Chief Operating Officer at Ekro

Innovation with Impact for Future-Proof Manufacturing

As part of this collaboration, work is underway on applications that contribute to:

higher and more consistent product quality,
further improvement in food safety,
greater insight into production processes and traceability, and
Support for physically demanding or repetitive work.

The first projects have now gotten underway. Collaboration with employees from the operations team is our top priority. Their practical knowledge and experience form the foundation for developing solutions that truly align with day-to-day production practices.

With this partnership, Ekro is taking the next step in the continued development of its production processes. By investing in innovative technologies, the company remains committed to building a future-proof meat processing operation centered on quality, food safety, craftsmanship, and good employment practices.

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